Client: Finest Call Premium Cocktail Mixers (Europe - Spain).
Services: Content creation & strategy, graphic design & RRSS managment.
Nov 2016 - Aug 2018
Finest Call Premium Cocktail Mixers is an American brand that produces puree, syrups and cocktail pre-mixes for mixology, flair bartending & speed bartending.
The main distributor in Spain needed RRSS creative content & management, and graphic design for displays, and knowing the business was a must; that's why they hired me because I used to be a bartender for many years, I knew the product, the needs of the professional in the first person, and I also know many professionals in the sector, with whom I have had the pleasure of working side to side in many bars, both nationally and internationally.
Finest Call is a product for the mixologist, it's an answer to the need of reducing costs using premium quality syrups, puree and cocktail pre-mixes.
It is also for those bars that want to offer cocktails to their customers but do not have the qualified staff for such elaborations.
The bottles are specially designed for simplicity, speed, and perfect dosage when making the cocktail.
Strategy for bartenders and cocktail addicts. It consists of suggesting possible combinations of other ingredients with the product. This is extremely necessary when you are working behind the bar.
Strategy design for the mixologist and the amateur. It consists on adapt anonymous cocktail recipes in which the product is used, in RRSSformat. In addition, the targets get to know the brand and that is easy to use it; also, ideas of combinations of different ingredients are offered in case someone runs out of ideas.
Its usefulness is to obtain quick ideas easily accessible, since these posts can be saved, for example, in the Instagram favorites to be reviewed every time it is needed without having to write them down or go to a recipe book.