world AIDS day.
Project: World AIDS Day 2018
Services: Graphic Design
Country: United States
Every December 1st World AIDS Day it is celebrated. This year, the client* propose the slogan: "Know your Status, End AIDS" ("Hazte la prueba. Terminemos con el Sida" in Spanish version), this message asks people to undergo HIV tests and know their status, HIV negative or positive, also it urges governments to increase financing in order to facilitate access to these tests.
They needed a new image** and a set of online and offline support materials for each country in the Américas, in English and Spanish languages:
*For legal reasons (contract) I'm not allowed to mention my client or show his logo.
**The icons inside the hexagons were designed by another graphic designer for another campaign in the past, the client asks for use them for this project.
The idea is first to ask people to get tested for HIV, and then is giving information about the following steps in case of being HIV negative or positive.